As people flock to test out Google+, I’ve been following the excited chatter and started testing it out myself. However, this experience has really been difficult for me and has brought up real personal questions of whether I can invest in yet another network. How can someone who studies this stuff for a living have such a hard time?!?! It has to do with a deep human desire for self and ownership that I think current networking tools do not yet consider.
Professor, University of California, Irvine